Cut Brand Protection Costs and Maximize Your ROI with Cross Brand
- Traffic Analysis
- Competitors Monitoring
- Brand Rate Optimization
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Trusted by Leading Brands
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"The Cross Brand teams gave us unique insights about our competitors per market and we have been able to leverage that aggressively to shape our brand strategy."
Are You Wasting Money on Unnecessary Brand Protection Ads?
As a C-level executive or marketing leader, managing your brand's Google Ads efficiently is crucial. However, many companies face these common challenges:
- Overspending on Google Ads due to a lack of control over brand protection campaigns.
- Limited visibility into competitor ad activity, leading to ineffective ad placements.
- Wasted resources on ads that offer no incremental value, reducing overall ROI.
Cross Brand: A Smarter Way to Protect Your Brand on Google Ads
Cross Brand is an advanced tool designed to help you take control of your brand protection campaigns and cut unnecessary ad spend. With powerful automation and real-time insights, Cross Brand ensures your ads are working for you, not against your budget.
Visualize your brand traffic distribution
Monitor the distribution between your Organic and Paid traffic on branded searches and get valuable insights to increase your brand footprint and decrease your spend.
Understand your brand share of voice
Model your Brand Share of Voice aka blended CTR (organic+paid) and monitor the impact from reducing ad spend on traffic acquisition.
Live monitor your competitors presence
Live monitor your competitors brand bidding strategy and presence on your brand on every search term, so you can beat them every time and maximize the cost efficiency of your presence.
Spy Your Competitors Ads
Monitor your competitors copywriting ad strategy, identify areas for improvement, formulate effective strategies to outperform them, and maximize your CTR.
Stop wasting marketing dollars and optimize your spend
Save up to 70% of your brand spend, decrease your CAC and explode your ROI numbers!
Real Results from Top Brands
Cross Brand has helped leading companies significantly reduce their brand protection costs while improving ad efficiency. Here’s a snapshot of our impact:
Case Study
Our client is a leading Crypto trading platform connecting stocks and crypto buyers and allowing them to buy and sell through their platforms and app. The company's main issue was its reliance on a Google Ads smart bidding strategy targeting a specific CPA. Despite initial promise, their high impression share (90%-100%) meant they were already reaching most of their audience. This made the strategy counterproductive, increasing CPC without improving performance or value, leading to unnecessary costs.
To address this, we shifted from smart bidding to enhanced CPC, which allowed our client to decrease the ads CPC by 30% overnight. This change resulted in saving over 30% of their brand ad cost, amounting to more than $120,000 in a six-month period. These savings enabled our client to spend more efficiently and reinvest in real acquisition.
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Three Simple Steps to Protect Your Brand and Save Costs.
Step 1
Step 2
Step 3
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